About
Brad is a seasoned executive with 25+ years of business experience in mid cap private and public companies He was the CEO of a private equity-backed $275M orthopedic device company for 10 years. During his tenure, he led that company through significant growth—achieving 2-3x market rates organically, completing seven acquisitions, and cultivating an award-winning culture recognized among San Diego’s best places to work.

Now, as a Scaling Up Certified Coach and an ICF-credentialed executive coach, Brad is dedicated to providing the type of resource he wishes he’d had during his own CEO journey. Reflecting on his time in the role, Brad recognizes how much more could have been achieved with less friction, anxiety, and trial-and-error had a comprehensive and coordinated system like Scaling Up been available. This personal insight fuels his passion for helping CEOs achieve clarity, results, and growth with greater ease and confidence.

Brad's approach integrates operational execution with leadership growth, providing a comprehensive and coordinated resource for CEOs. This dual focus accelerates results by addressing leadership, tactical and strategic needs of growing companies, eliminating the need for fragmented external resources.

Brad specializes in partnering with CEOs of private companies generating $20M–$200M in annual revenue. He focuses on leaders in their first 5 years as a CEO, helping them build high-performing teams, align organizational activities with strategic goals, and establish a strong market differentiation. While based in Southern California, Brad works with companies nationwide across various industries, with particular expertise in medical devices and private equity-backed organizations.

Professional Highlights

• Operational Excellence: Drawing from his extensive CEO experience, Brad provides practical tools and insights to help clients clarify their vision, implement scalable systems, and align their teams to execute strategies effectively.
• Leadership Development: As an ICF-credentialed coach, Brad fosters self-awareness and supports CEOs in developing the mindset and skills needed to navigate leadership challenges, empower their teams more effectively, and lead with confidence.
• Strategic Differentiation: Guiding businesses to define and defend their unique market positions, Brad helps create a competitive moat around their offerings.
• Private Equity Acumen: With extensive experience in private equity environments, Brad supports CEOs in managing investor relationships and scaling under high-performance expectations.

Personal Highlights
Brad lives in San Diego with his wife of 30 years and their now highly spoiled Mexico rescue dog, Ollie. He has two children who have recently graduated from college and are forging their way in the "real" world. In his spare time he loves traveling internationally with his wife and fishing offshore in San Diego and Mexico (or anywhere really as long as there are fish to catch)

Coaching Regions
US - West

Industry of Expertise
Biotech/R&D/Science/Chemicals
Installation/Maintenance
Manufacturing/Production/Operations
Medical/Health