Claire Mula
Made for Scale
Sydney, NSW, Australia
About
Claire Mula is an entrepreneur, certified Scaling Up coach and founder of Made for Scale. She works with CEOs, founders and owners of privately held mid-market companies to scale more profitably, build stronger leadership teams and increase enterprise value.
Claire brings both the practical tools of an experienced Scaling Up coach and the perspective of someone who has been on the other side of the table.
Over a 30-year career spanning Australia, Asia and Europe, she has held executive and board roles in ASX-listed companies, venture-backed businesses and global organisations including Procter & Gamble and Fairfax. She later co-founded Sprooki, one of Asia’s first location-based mobile commerce platforms for retailers and shopping centres, scaling the business across the region before exiting via a direct sale in 2017. Since 2021, Claire has focused on coaching CEOs and leadership teams through the challenges that emerge as businesses become larger and more complex. Using the Scaling Up methodology, she works across the four decisions of People, Strategy, Execution and Cash to help leaders turn growth into a stronger, more profitable and more valuable business.
Claire is also Advanced Certified in Scaling Up Exits, bringing an enterprise value, strategic optionality and exit-readiness lens to owners who want to build a business that is less dependent on them and more attractive to future investors or acquirers.
Her work combines practical experience with research. Claire is an Industry Fellow at the University of Technology Sydney and a published researcher on entrepreneurship and scaling, including research examining how successful founders navigate the transition from start-up to scale-up.
Claire holds a Master’s in International Management and a Bachelor of Commerce and is a graduate of the Australian Institute of Company Directors.
Professional Highlights
Experience & Credentials
• Certified Scaling Up Coach and Advanced Certified in Scaling Up Exits, working with CEOs, founders and owners of privately held mid-market companies to scale more profitably, strengthen their leadership teams and build enterprise value.
• Founder and entrepreneur who has experienced the full business lifecycle first-hand: starting, raising capital, scaling and ultimately exiting a technology company through a direct sale to a listed company.
• 30 years of international business experience spanning general management, strategy, marketing, product and innovation across Australia, Asia and Europe, including executive and board roles.
• Co-founder of Sprooki, one of South-East Asia’s first location-based mobile commerce and loyalty platforms for retailers and shopping centers.
• Leadership experience across ASX-listed, venture-backed and global businesses, including Procter & Gamble, 3M, Astro All Asia Networks and Fairfax.
• Industry Fellow at the University of Technology Sydney and published researcher on entrepreneurship and the process of scaling companies.
• Recipient of a Best Paper Award at the Interdisciplinary European Conference on Entrepreneurship Research (IECER) in 2022 for research into how high-tech start-ups transform during scaling.
• Featured in The CEO Magazine’s inaugural Women of Influence Spotlight, celebrating female leaders and changemakers across Australia.
• Named one of Business Insider Australia’s Coolest 100 People in Australian Tech in 2016.
• Adviser to CEOs and leadership teams, as well as portfolio investors, family offices, private equity, government innovation organizations and the broader scale-up ecosystem.
• Graduate of the Australian Institute of Company Directors, with a Master’s in International Management and Bachelor of Accounting.
Personal Highlights
• Living in Sydney with it's amazing beaches, coastline and nature.
• Two teenage children, husband and Charlie or dog, the coolest of us all.
• Passionate about supporting entrepreneurs to succeed and solve some of the world's biggest challenges.
• Love adventures and travel, hiking, diving, sailing.
Check out this blog featuring Claire Mula
Coaching Regions
Australia
Industry of Expertise
Accounting/Finance
Administrative/Clerical
Automotive
Banking/Real Estate
Biotech/R&D/Science/Chemicals
Building/Construction
Coaching/Business Consulting
Computer/IT/Software Development
Creative/Design
Customer Support
Editorial/Writing
Education/Training
Engineering
Food Services/Hospitality
Human Resources/Training/Development
Installation/Maintenance
Insurance
Legal Services
Logistics/Transportation
Manufacturing/Production/Operations
Marketing
Medical/Health
Retail
Other
“Made for Scale has proven immensely valuable for our leadership team and business. We're now more focused and disciplined, equipped with new tools that demystify the complexities of strategic thinking and direction. Invest in this resource – you won't regret it!”
-Rob Caslick, Founder & CEO, Two Good
“Claire demonstrated her ability to guide our early-stage venture teams through the often tumultuous journey of growth. Her ability to identify potential roadblocks and obstacles helped our startups avoid costly mistakes, and her guidance was instrumental in helping our portfolio companies achieve significant growth milestones. Overall, I would highly recommend Claire to any startup or entrepreneur looking to build and scale their business. She is an incredibly strong coach and a valuable asset to any incubator or accelerator program.”
-Gati Kalim, Head of Venture Portfolio, chemovator - BASF
”This workshop was the best one I ever had about how to make our startup a success. Claire showed profound knowledge about entrepreneurship and excellent coaching and communication skills. On all topics within strategy, execution, people and financials she was able to guide and consult us in an very effective and open way. This was especially in our industry with new business models ... quite challenging. We loved to work with her and would do it again.”
-Heiko Franssen, CEO, brainbot technologies
“What sets Claire apart is her ability to challenge and support in equal measure. She creates an environment where honest conversations lead to practical outcomes, and her deep understanding of Scaling Up has helped us turn strategy into real momentum.”
-Ari Taibel, Founder and Director, First State Auctions