The Power Duo: How Coaches and Internal Champions Drive Scaling Success Together
Every company that scales successfully has two kinds of leaders behind the scenes — the strategic guide and the execution driver. In the Scaling Up world, those roles are played by the Certified Coach and the Internal Champion. While each is powerful on their own, the real magic happens when they work together.
What’s an Internal Champion?
An Internal Champion is the in-house driver of your company’s Scaling Up journey. They are the person who ensures the team stays focused, aligned, and accountable between coaching sessions.
They’re not another manager or meeting organizer. They’re the bridge between the coach’s guidance and daily execution, keeping strategy alive long after the workshop ends.
Together, they create unstoppable momentum — the Certified Coach helps the company see the big picture, and the Internal Champion keeps it moving every day.
Why the Partnership Works
Most growth initiatives fail not because of poor strategy, but because of inconsistent follow-through.
That’s where this partnership shines:
✅ Consistency. The Internal Champion reinforces the Coach’s playbook between sessions.
✅ Clarity. The Coach sets direction, the Internal Champion ensures everyone knows their role.
✅ Sustainability. The company learns to scale without losing focus or rhythm.
When both roles are active, Scaling Up becomes more than a framework, it becomes the company’s operating system.
Who Makes a Great Internal Champion?
The best Internal Champions are:
Organized, proactive, and results-driven
Trusted by leadership and respected by peers
Passionate about process, metrics, and execution
Energized by helping others succeed
They’re the person who turns strategy into movement, the one who keeps growth from stalling out when things get busy.
How to Build Your Power Duo
Scaling Up offers both Coach Certification and Internal Champion Certification, designed to work hand-in-hand.
Companies that invest in both roles see:
Faster implementation of their Scaling Up plans
Higher team engagement and accountability
Better results from coaching sessions
Long-term scalability beyond the founder or CEO
Your Coach brings the expertise and your Internal Champion ensures it sticks.
Where to Start: Build Momentum from Within
For many companies, the best way to begin their Scaling Up journey is by developing an Internal Champion first. This leader brings the framework to life inside the business — aligning teams, introducing the rhythms, and getting everyone moving in the same direction.
Once momentum builds and the organization is ready for deeper strategic breakthroughs, that’s the perfect time to bring in a Scaling Up Coach. The coach elevates the company’s performance while the Internal Champion transitions into a supporting role, maintaining alignment, managing execution, and ensuring lasting results.
It’s the most effective path to scaling: start with focus and discipline inside your business, then amplify it with world-class coaching.
Want to learn how to create this power duo inside your organization?
Every great scaling story starts with one decision to take action. Book a discovery call with our Coach Engagement Specialist to find out how your company can begin implementing the Scaling Up performance platform from the inside — and build a foundation for lasting growth.