The Secret Weapon Successful Companies Use For Strategy.
By Scaling Up Coaches COO & Certified Scaling Up Coach Kevin O’Connor
A business coach serves as a secret weapon for strategic planning for companies looking to scale up growth.
Do You Have a Secret Weapon to Scale Your Strategy?
As we enter the make-or-break fourth quarter, many companies feel pressure to finish strong. This final push requires flawless execution of strategy to win the game.
Fortune 500 companies have a secret weapon to drive strategic success - the Chief Strategy Officer (CSO). But ambitious growing companies have strategic needs, too, without the continuous cost of a high-level executive. So, how can you get the world-class strategic direction you need?
The answer is leveraging an experienced business coach as your secret weapon to scale.
A recent McKinsey podcast revealed how critical the CSO role is for large publicly traded companies to chart strategy amid complexity and volatility. But scaling firms need strategic guidance, too.
That's where an experienced business coach comes in. They provide the same strategic insights as a CSO would and additional perspective gained from working with multiple companies at different stages of maturity.
An Outside Perspective is Invaluable
It's tough to zoom out and objectively assess your strategic direction when you're heads-down executing. A business coach provides an impartial third-party perspective.
They ask tough questions and bring an innovative approach honed from years of advising other companies. This outside point of view gives clarity on whether your strategy is positioned for success.
Experience Across Industries and Growth Stages
An expert coach offers strategic expertise equal to a top-tier CSO. Their breadth of experience with companies at various stages gives them a toolkit of proven frameworks to catalyze growth.
A coach pulls from their in-the-trenches experience to provide tailored strategic advice for your precise situation and growth goals.
A Strategy Execution Accountability Partner to Take Your Strategy Over the Finish Line
Even with the best strategy, execution is everything. As we approach the fourth quarter, you need someone to hold you accountable for the priorities that drive results.
An experienced business coach provides that accountability by meeting regularly to track progress on critical initiatives. They motivate you to stick to the plan and offer course corrections to overcome obstacles.
Having someone in your corner as you execute your strategy ensures you maintain focus on the right things.
Affordable, Scalable Strategy Support
Engaging a top-tier CSO is an expensive long-term investment. For most growth companies, the continuous cost is prohibitive.
A seasoned business coach offers on-demand, scalable strategy support at a fraction of the cost. You get strategic guidance and accountability without the burden of a full-time executive's salary and overhead.
Scaling Up Coaches certified in the Scaling Up methodology and Rockefeller Habits developed by Verne Harnish bring a uniquely tailored approach to guiding strategic planning for ambitious growth companies. The Scaling Up methodology is time-tested and has been used by over 70,000 companies globally.
Certified Scaling Up Coaches leverage this proven methodology around people, strategy, execution, and cash - the four major areas that drive success. With deep expertise in Scaling Up frameworks, Certified Coaches become a multiplier for leadership teams seeking to design and deploy business-transforming strategies.
Get Your Strategic Planning Secret Weapon in Place
This fourth quarter, don't go it alone. Get the strategic insights and accountability you need from an expert business coach.
Starting now will also set you up for an even stronger upcoming year because you'll be that much further ahead. Connect with the Scaling Up Coaches team to match you with the right coach to meet your growth goals.