About
As founder and CEO of one of America’s most successful sales training and coaching companies, Beth’s passion and authenticity is at the forefront of her People-First Sales Strategies. Founder & CEO of TrainerTainment LLC., Standlee is a Scaling Up Certified Coach, Full Focus Planner Certified Coach, and the author of People Buy From People: How to Personally Connect in an Impersonal World.

Beth has been coaching companies and leaders since 2005, in a variety of industries, including entertainment, amusement, sales, and hospitality. Beth and her company coach and train those who want to grow in sales, service, and leadership. In her book, Beth shares her people-first strategies, and secrets to developing goals, plans, systems, and habits that consistently lead to positive results.

The groups that Beth and her team coach typically achieve record revenue growth, profitability, and in many cases, global recognition. In fact, since 2016, TrainerTainment clients have consecutively won the coveted Top FEC of the World award.

Beth and her team offer strategic planning and coaching with an emphasis on:
• Business Coaching - put the right people in the right seats, clarify your vision, and bring more customers through your door with long-term solutions, rather than short term fixes.
• Sales Coaching - teach your sales team how to not be typical salespeople, and instead make the most out of each interaction, through buyer-centric strategies.
• Training and Development Programs - you need to grow your people first to grow your business by developing goals, plans, systems habits, and attitudes necessary to be part of a successful team.

Professional Highlights
CEO/Founder of TrainerTainment LLC (A fun training serious results coaching and training organization)
Author - People Buy From People How to Personally Connect in an Impersonal World
Board member of AAMA - American Amusement Machine Association
Served multiple terms on the IAAPA FEC Education Committee
RSA Keynote Speaker in 2022
IAAPA Europe Keynote speaker
DEAL Middle East show speaker
Frequent speaker for the Canadian 10 Pin Association
Keynote featured in many local, regional, and state association and chamber events

Personal Highlights
Beth lives in the Dallas-Fort Worth metroplex (USA). She is a mom to 3 successful adult children, and wife to Jerry for 40 years who passed away in 2021. She loves to serve and inspire others and spends all the time she can traveling. She loves to meet new people, and to connect with her clients, family, and friends.

Coaching Regions
North America including Canada

Industry of Expertise
Coaching/Business Consulting
Customer Support
Education/Training
Food Services/Hospitality
Human Resources/Training/
Development
Insurance
Marketing
Retail
Other