About
Carmenza Alarcón is a global executive, Certified Scaling Up Coach, and mentor to high-impact leaders with over 25 years of experience driving business growth and cultural transformation across Latin America, Asia, and China. With nearly a decade as General Manager and proven P&L leadership in top multinationals, she blends strategy with human-centered leadership to help CEOs, founders, and executive teams scale sustainably, profitably, and with a leadership culture that endures.

Carmenza channels this corporate expertise into her work as founder of Elevate Executive Edge. She guides leaders to create growth roadmaps, align teams, strengthen leadership cultures, and unlock profitability while maintaining wellbeing and balance. Her dual perspective, both as a former regional GM and as a trusted executive coach, enables her to challenge leaders with empathy, insight, and the credibility of someone who has been in their seat.

Beyond business performance, Carmenza is passionate about mentorship and executive education. She is a speaker and community builder, inspiring the next generation of C-level leaders to embrace authenticity, presence, and strategic influence as levers for success. Fluent in Spanish and English, she connects naturally across cultures and geographies, inspiring leaders throughout Latin America and beyond to scale not just their companies, but also their personal legacy.

Professional Highlights
As General Manager in multiple international markets, Carmenza held full P&L responsibility and successfully led organizations through complex transformations, integrations, and periods of accelerated growth. Her leadership delivered measurable results such as doubling market share, spearheading accelerated e-commerce expansion, and achieving industry-leading employee engagement scores across multicultural teams. From designing global strategies to orchestrating post-merger integrations in Asia, she has consistently built resilient organizations that balance operational excellence with long-term purpose. Today, through her firm Elevate Executive Edge, she leverages this corporate expertise, her own methodology 4Shine and Scaling Up framework to support leaders to scale with purpose, presence and impact.

Personal Highlights
Outside of her corporate and coaching career, Carmenza is deeply committed to mentorship and executive education, building communities of CEOs and founders across Latin America who scale with purpose and authenticity. She is also a recognized speaker on leadership, personal brand and executive presence, inspiring the next generation of C-level leaders to embrace authenticity, confidence, and serenity as powerful levers for growth. Beyond the work, she finds balance as a proud mother of a 10-year-old and an advocate for wellbeing and harmony in leadership.

Coaching Regions
Central America
South America

Industry of Expertise
Coaching/Business Consulting
Human Resources/Training/Development
Marketing
Medical/Health