About
GAME⚡BREAKER — for CEOs who are done playing the same game and expecting a different result.

Jaap de Lange is a brutally honest transition manager, leadership coach and consultant to CEOs of technical family businesses. He helps leaders slow down long enough to see what is really getting in the way, and then move forward with sharper choices, stronger execution and more control over both business and life.

His backpack is full. His trick is knowing which tool to leave in the bag. Jaap helps leadership teams turn ambition into something that actually works in practice. He creates strategies that can be executed, builds genuine buy-in and relentlessly drives clarity around the Who, What and When.

One word comes back again and again in his work: “Check.” Is everyone really on board? Is the agreement clear? Does everybody know what happens next? Not “I think so.” Not “we discussed it.” Check.

Jaap is particularly strong at summarizing, visualizing and simplifying complex situations until the real issue becomes impossible to ignore. He combines intuition with his background in Lean and Agile methodologies and enriches that approach with AI to help organizations achieve operational excellence.

And because business transformation is never just about processes, structures and PowerPoints, Jaap also focuses heavily on the human side of change. He knows both sides of the table. As a former director, he knows exactly how difficult it is to execute a plan while simultaneously running the business. The shop stays open. Customers keep calling. Employees still need you. And somehow that transformation programme also needs to happen.

He knows both sides of the table. As a former director, he knows exactly how difficult it is to execute a plan while simultaneously running the business. The shop stays open. Customers keep calling. Employees still need you. And somehow that transformation program also needs to happen.

He also hosts the Gamebreakers podcast. No macho talk. No management jargon. Instead, brutally honest conversations with leaders about the moments when they themselves hit the wall — hard — and what they would do differently, smarter or perhaps exactly the opposite next time.

Professional Highlights
Jaap started his career as a consultant at a large international IT service provider. As a young and ambitious manager, he became inspired by Stephen Covey and Lean philosophy. After obtaining his Lean Black Belt certifications, he increasingly focused on process improvement and eventually moved into a role as Lean Consultant.

As part of professional improvement program designed by McKinsey and implemented within large organizations, Jaap further developed his skills as a process improver and change professional.

Then came a phone call from a former client. That call brought him into the the technical installation industry — and closer to the dream he had been carrying for years: building his own consultancy business and creating more room for the human side of organizational change.

As the owner of BIMpuls®, Jaap initially developed training program and later expanded his work into multi-year transition programs. His next move changed his perspective completely.

At Lomans Totaal Installateur, a family business with approximately 400 employees, Jaap stepped out of the consultant role and became Director of People, Culture & Development. No longer advising from the sidelines. He was now responsible for helping steer the professionalization of the organization from the inside.

That experience still shapes his work today. He knows what it feels like when consultants leave the room and management is left with the small detail of actually making the plan happen. After several years as a director, Jaap began to miss the variety and energy of working across multiple assignments. He decided to return to consulting. A few calls to former clients made one thing crystal clear: there was a need for someone willing to challenge CEOs, break patterns and help organizations turn plans into results.

So Jaap founded Jaap de Lange & Associates — bringing together his experience as a consultant, Lean Black Belt, coach and director with one clear purpose: helping leaders create progress that actually lasts.

Since 2014, across his different roles, Jaap has been working alongside CEOs and senior leadership teams to make sharper choices, strengthen execution and create meaningful, sustainable change.

Personal Highlights
Jaap lives in Amersfoort with his partner and three children. His life motto is: Make it count.

For Jaap, that is not a slogan for a coffee mug or a LinkedIn banner. It reflects his drive to combine achievement with enjoyment and to make a meaningful contribution with the time and opportunities he has. 

There is a deeply personal reason behind it. Jaap is the father of a son with multiple disabilities. When someone is unable to do things independently, is completely dependent on others and can still enjoy every single day, it changes your perspective.

It makes one thing painfully clear: If you have the ability to make a contribution, then make one. That is what Make it count means to Jaap. No messing around. No endlessly postponing what matters. Go for it — properly.

You can see that philosophy in his work, in the way he approaches sport and in the contribution he makes to his community.

Enjoy it. Achieve something. Make a difference. And make it count.