About
Javier helps mid-market CEOs and leadership teams scale their businesses without chaos—bringing clarity, execution, and purpose to the growth journey. With over 25 years of global leadership experience, he combines corporate discipline, entrepreneurial insight, and operational excellence to help businesses grow, scale, or prepare for exit.

As a former CEO with over a decade of executive experience, Javier understands the realities of leading companies through change. He is the founder of Arboluz, a boutique Scaling Up firm focused on Mexico and Texas. He specializes in guiding companies from founder-led to systems-driven, unlocking valuation, strategic alignment, and team accountability.

Professional Highlights
• Certified Scaling Up Coach and Founder of Arboluz
• 10+ years as CEO leading growth and transformation efforts
• 17+ years at General Electric, including M&A and global operations roles in Energy & Oil & Gas
• Lived and led teams in the U.S., Brazil, and Mexico; experience across Canada, LATAM, Europe, and Asia.
• Master Black Belt in Six Sigma and Lean Manufacturing expert (trained by Shingijutsu Consulting)
• Deep experience in M&A, operational turnarounds, and value creation across industries
• MBA – University of Texas at Austin, Mechanical Engineer from ITESM Monterrey
• Fluent in English and Spanish, dual citizen (Mexico/U.S.)

Personal Highlights
Javier is a family man, happily married with four children. Outside of coaching, he enjoys restoring classic cars, Cycling, reading, and supporting faith-based leadership initiatives. His mission: to help founders gain the freedom, clarity, and impact they envisioned when they started their business.

Coaching Regions
Central America
Mexico
South America
US - Southeast

Industry of Expertise
Automotive
Coaching/Business Consulting
Computer/IT/Software Development
Creative/Design
Education/Training
Engineering
Human Resources/Training/Development
Installation/Maintenance
Logistics/Transportation
Manufacturing/Production/Operations
Marketing