About
As a Scaling Up coach, Keith’s mission is to empower leaders and their organizations to achieve clarity and confidence in their growth strategies, creating thriving businesses that transform the lives of employees and communities. He began this coaching business to help leaders reach their full potential, grow their businesses, and not allow the companies to run their lives. Many of these leaders have become firefighters, working on the business and not able to focus on what matters most. As Jim Rohn said, “Either you run the day, or the day runs you.” To help, he focuses on equipping leaders and their teams with the tools and frameworks needed to set the strategic direction to achieve sustainable growth, high performance and strengthen the team.

To reach this full potential, he leveraged his love of learning to find, research, and apply the best high-growth tools and frameworks available to help companies create a vision, develop measurable plans, and evaluate their progress so that they are ready for scalable and sustainable growth.

Professional Highlights
With over 30 years of experience in marketing and advertising, Keith brings a unique blend of strategy expertise, people management, and agile execution from his roles as a global Marketing Director and Managing Director at an advertising agency. Keith’s career spans diverse industries, including the automotive aftermarket, home building products, healthcare, and laboratory software.

It doesn’t have to be lonely at the top. If you’re suffering from sleepless nights, let’s talk – CEO to CEO. I’ve been where you are, and I can help.

Always looking to be a trusted advisor, his career began in political consulting with an emphasis on research and behaviors that led him to a career in the fields of marketing and advertising. Initially, his work revolved around brand marketing, managing iconic brands like Goodyear, Louisiana Pacific, Glidden and others. In these roles, he was deeply involved in advertising, promotions, and consumer research—connecting directly with people to understand what makes them tick.

This breadth of experience has enabled him to develop and implement innovative strategies that consistently drive measurable results.

Personal Highlights
Just a few of his affiliations include the American Association of Advertising Agencies, The Actors Institute, Agency Agile, Working Genius, Harvard Business School Executive Education, Path to Purchase Institute, among others. When not asking questions, he loves to be outdoors with his Wife and Golden Retriever. He and his Wife enjoy golfing, hiking, camping and cooking together.

Coaching Regions
Canada - Atlantic Region
Canada - Central Canada
US - Midwest
US - Northeast
US - Southeast
US - Southwest
US - West

Industry of Expertise
Automotive
Biotech/R&D/Science/Chemicals
Building/Construction
Coaching/Business Consulting
Creative/Design
Food Services/Hospitality
Legal Services
Logistics/Transportation
Manufacturing/Production/Operations
Marketing
Medical/Health