About
“What if your Scaling Up coach had built and sold four companies, generated $35M+ in exits, and scaled through recessions, pandemics, and disruptive tech shifts?”

Meet Marty King, a visionary entrepreneur with over 30 years of experience, a certified Scaling Up coach, and your strategic partner in scaling more intelligent, faster, and with lasting impact.

Marty’s expertise in strategy development, management, and execution has fueled his remarkable track record. He’s a master at leveraging emerging technologies, like AI, to drive innovation and deliver measurable results. As the Founder & CEO of AI-X, Marty empowers businesses to transform their AI vision into reality with his proprietary Al-X™ methodology, guiding companies from discovery to scalable impact. His hands-on approach turned Gurnet Consulting into one of Atlassian’s fastest-growing partners during the Great Recession, earning accolades like the CIO Innovation Award from Mass High Tech and a spot on Inc. Magazine’s list of America’s fastest-growing companies - 3 times.

As a Certified Scaling Up Coach, Marty brings the proven Scaling Up framework to life. He’s used it to scale his ventures to successful exits and has guided countless clients, from startups to $2B enterprises, to sustainable growth. Whether building high-performing teams, streamlining operations, or harnessing cutting-edge tech, Marty’s insights are grounded in real-world victories and a deep understanding of what it takes to win. Marty works with ambitious leaders of growth-stage companies ($5M-$500M in revenue), particularly in technology and professional services, who are ready to scale.

Beyond his professional achievements, Marty is a mentor at heart. For over 17 years, he’s supported Year Up, inspiring young professionals, and was chairman of the ITB Academic Advisory Board at Framingham State University. When he’s not coaching, you’ll find him boating, fishing, golfing, or cherishing time with his family, values shaped by his father’s entrepreneurial legacy.

What Sets Marty Apart: In 2008, while navigating his company through economic turbulence, Marty co-founded a MasterMind Group for regional entrepreneurs. Over the next decade, five members successfully scaled and sold their businesses, while eight others were recognized as their region's fastest-growing companies, testament to Marty's ability to cultivate environments where entrepreneurs thrive.

Marty challenges business leaders to act decisively with his mantra, "If not now, when?". If you’re ready to scale your company with proven strategies and innovative solutions, Marty King is the coach to get you there.

Ready to ignite your journey to lasting success? Contact Marty today to schedule a complimentary strategy session and discuss your scaling goals.

Professional Highlights
AI Transformation Expert, 5X Founder & CEO, Turning Vision into Reality

Personal Highlights
Husband, Father, Son, Brother

Coaching Regions
Australia
Central America
Europe
Mexico
Middle East
New Zealand
US - Northeast
US - Southeast

Industry of Expertise
Accounting/Finance
Banking/Real Estate
Biotech/R&D/Science/Chemicals
Building/Construction
Coaching/Business Consulting
Computer/IT/Software Development
Creative/Design
Engineering
Food Services/Hospitality
Human Resources/Training/Development
Installation/Maintenance
Insurance
Legal Services
Logistics/Transportation
Manufacturing/Production/Operations
Marketing
Medical/Health
Retail