About

For 25+ years, Pedro has been committed to helping individuals and organisations thrive. He is known for his ability to simplify complexity, identify inefficiencies, connect dots and imagine ideas that drive meaningful outcomes. Pedro is an internationally recognised thought leader, seasoned entrepreneur, battle-tested coach, and sought-after keynote speaker on business strategy, growth, technology and innovation. An accomplished author, Pedro has written books on business strategy, growth, technology, sustainability and innovation. And has coached and trained 5,000+ leaders in America, Asia and Europe. He is also faculty and consultant with EGADE Business School and Interamerican Development Bank, and international lecturer for MIT and Universidad Católica de Chile. Pedro is an international speaker. He has shared stage with thought leaders like Steve Blank, Bob Dorf, Alexander Osterwalder and Yves Pigneur, just to name a few. With a mother from Mexico and a father from Spain, Pedro brings a holistic, diverse, and global perspective to everything he does. His work has brought him to America, Asia and Europe. He speaks two languages and has lived or spent significant periods of time in Canada, USA, Spain, UK, Chile, Panamá and Perú.

Professional Highlights

Pedro is a certified instructor for USA NSF I-Corps, USA DoS GIST, WIPO EBELI, and he is member of the USA National Innovation Network and the UK Royal Academy of Engineering. He has created tools that have supported 1’000,000+ people build successful business models in America, Asia and Europe. Pedro is Board member of Santander X, INEEL and IMP, among others, and Ambassador to OpenExO and EBELI. He has degrees in Business Dynamics, Management, Biotechnology, Philosophy, Education, European Communities, Public Policy, International Trade, Sustainability, and Law. Pedro has been granted international awards in Intellectual Property, Biotechnology, Engineering, Innovation and Activism by organisations like British Council, AMPPI, SMBB, OpenExO, among others.

Personal Highlights

Pedro is the proud father of Roberta and Iñigo, and husband to a resltless entrepreneur, Claudia. He is actively involved in several organisations that support entrepreneurs like MassChallenge and Santander X, and others that focus on bridging the gender gap like Women’s Forum and The Wo+Men Project.

Coaching Regions

Canada - Atlantic Region
Canada - Central Canada
Canada - North
Canada - Prairie Provinces
Canada - West Coast
Caribbean
Central America
Mexico
South America
US - Midwest
US - Northeast
US - Southeast
US - Southwest
US - West

Industry of Expertise

Accounting/Finance
Automotive
Banking/Real Estate
Biotech/R&D/Science/Chemicals
Building/Construction
Coaching/Business Consulting
Computer/IT/Software Development
Creative/Design
Customer Support
Education/Training
Engineering
Food Services/Hospitality
Insurance
Legal Services
Logistics/Transportation
Manufacturing/Production/Operations
Marketing
Medical/Health
Retail
Other