About
After years of co-founding and leading companies in the construction and real estate industry, Rafael Rojas discovered that sustainable growth requires structure, clarity, and discipline. His personal journey from entrepreneur to coach began after implementing the Scaling Up framework in his own business and realizing its power to create alignment and results. Today, he helps family-owned and growth-oriented companies achieve strategic clarity, team alignment, and growth without drama. Based in Guatemala City, Rafael leads an active lifestyle and is passionate about helping leaders turn vision into disciplined execution and lasting success.

Professional Highlights
- Over 30 years of experience in leadership, finance, strategy, and real estate development
- Co-founder and CEO with extensive experience leading high-impact organizations and teams
- Certified Scaling Up Coach, passionate about helping business leaders and leadership teams scale with clarity and discipline

Personal Highlights
- Based in Guatemala City and committed to an active, balanced lifestyle.
- Completed four Ironman triathlons (Austria, Wisconsin, Canada, and Cozumel).
- Finished the New York City Marathon.
- Enjoys climbing volcanoes, reading, traveling, and exploring new experiences.
- Values quality time with family and living with purpose.

Coaching Regions
Central America
South America

Industry of Expertise
Accounting/Finance
Building/Construction