About
Ricky has obtained a problem-focused educational preparation and vast FMCG experience to deal with any business situation. His key competencies and relevant experiences include areas of leadership skills, strategic management/decision making, critical thinking, supervision and development of others, and profitably managing on-going operations.

Ricky possesses an MBA from Indiana University. He has a BBA in Accounting from the University of Puerto Rico, where he graduated Magna Cum Laude.

More recently, Ricky obtained his Scaling Up Coach Certification with a clear mission to Inspire Change and Growth by significantly impacting clients helping them gain Clarity while capturing uncovered Wealth that eventually provides them with Freedom.

Being a strong believer in the Puerto Rican youth, their development and education, Ricky is part-time professor at the University of Puerto Rico, imparting strategic marketing sessions. He is also very active supporting the community, where he has dedicated his knowledge serving as marketing consultant/advisor to Hospital del Niño, supporting the entrepreneurial community via Grupo Guayacan Organization, Board and Executive Community member of United Way PR, and prior board of directors member of MIDA PR. He is also a founding (and board) member of the first angel investor network in PR – Aurora Angel Network; while also serving in the board of advisors of multiple start-ups..

Professional Highlights
Ricky has worked in different managerial positions with international companies, starting his career with Eli Lilly and Co, as an International Finance and Manufacturing Analyst. He then joined Procter and Gamble progressing from Brand Assistant to Brand Manager, where he managed different categories/brands in the HH cleaning and Food and Beverage business units.

After Procter and Gamble, Ricky joined RJ Reynolds as Marketing Department Director. From 1997 thru 2012, he worked for Coca-Cola North America as Region Manager for Puerto Rico, having full accountability for the Marketing, Operations, and P&L of this Mkt. Unit. Part of his legacy was volume and share tripling while bottom line contribution grew fivefold.

In his last FMCG role, he led Mars Caribbean and Central America operations as their General Manager. Under his tenure, Mars achieved record volume and share in Central America and Dominican Republic, while further strengthening their leadership in PR, consolidated three different businesses, divested, and optimized entire portfolio, and reengineered the organization into a value-creation enterprise.

Personal Highlights
What Value do I offer?
Business coaching and mentoring from someone that has worked in the trenches, drawing from my time leading and managing CPG businesses, my experience teaching Marketing and Sales at University of PR, providing career counseling to a significant number of young professionals, and my own exposure and involvement with the entrepreneurial ecosystem – this is what you get, a unique combination of a GENERAL MANAGER, a COACH, a TEACHER.

My main focus is helping medium and large businesses in trouble or in the process of pivoting and taking their revenue generating strategies to a whole new level while redesigning their organization design and succession planning/strategies. After over 12 years working with the entrepreneurial ecosystem (combined w/ over 25 years of professional experience), I've identified the most common challenges that need to be addressed for companies to start exporting their ideas, products and services globally and experiencing exponential growth.

My mission is to inspire change and growth in business owners via holistic strategies, guiding ideas and executional excellence.

Coaching Regions
Central America
Mexico
South America
US - Northeast
US - Southeast

Industry of Expertise
Automotive
Banking/Real Estate
Coaching/Business Consulting
Food Services/Hospitality
Manufacturing/Production/Operations
Marketing
Retail
Other