About
Robert Lake is a dedicated business coach specializing in exit planning. He is a founder of Trebor Strategic Advisors. As a Certified Exit Planning Advisor (CEPA), he supports business owners in strategizing their successful exits. Robert is also an advocate for social causes, particularly in his support for Operations Underground Railroad, where he works to raise awareness and help combat child and human trafficking globally.

Professional Highlights
Certified Business Coach and Exit Planning Advisor with extensive experience helping business owners navigate successful transitions. Robert, founder of Trebor Strategic Advisors Inc., specializes in designing exit strategies that maximize business value and align with owners' personal and financial goals. With a deep commitment to ethical leadership and sustainable growth. Robert’s expertise bridges the latest in AI technology, trust, and competency, currently reflected in his upcoming book, where he explores how trust in AI shapes modern business dynamics. Prior to business coaching, Robert has held roles including CTO for an AI drone company, CAO for an InsurTech startup, and Head of Data for a large Hedge Fund.

Personal Highlights
Robert is dedicated to supporting efforts to end human trafficking through the Operation Underground Railroad. As an author, he also explores the relationship between competency and trust in AI, aiming to guide leaders in navigating this evolving landscape. Driven, values-oriented, and empathetic, Robert thrives on empowering others to achieve meaningful success. When not driving others to a meaningful success, you will find him pushing his limits, growing his dancing skills in the ballroom.

Coaching Regions
US - Midwest
US - Northeast
US - Southeast

Industry of Expertise
Building/Construction
Computer/IT/Software Development
Customer Support
Human Resources/Training/
Development
Manufacturing/Production/Operations
Medical/Health
Retail