About
Sebas Canseco works with founder-led companies between 7 and 8 figures in revenue that are growing but beginning to feel the strain of complexity.

Revenue is increasing, but execution feels inconsistent. Cash is tighter than it should be. The founder is still the bottleneck. Strategic priorities shift frequently, and the leadership team struggles to align around what matters most.

Sebas helps founders turn strategy into disciplined execution.

With more than 20 years of experience as a software engineer, systems architect, business developer, and team leader, he brings a structured, systems-based approach to growth. He helps leadership teams clarify strategic choices, define focused priorities, and install the operating rhythm and financial visibility required to make those choices stick.

His approach integrates all four Scaling Up decisions:

♟️Strategy: sharpening differentiation, aligning around a clear economic engine, and ensuring priorities translate into measurable outcomes.
⏱️ Execution: installing meeting rhythm, accountability, and scorecards that drive consistent follow-through.
💰 Cash: improving financial visibility and using tools such as the Power of One to strengthen operating cash flow.
👥 People: reducing founder dependency and building leadership alignment.

Sebas combines enterprise-grade systems thinking with real founder experience. In his own ventures, he experienced what happens when structure is missing, becoming the bottleneck, struggling to delegate, and burning out under operational chaos. That lived experience shapes how he coaches today.

He believes Scaling Up only works if implemented with clarity, discipline, and consistency. And this is where his role is key to your success.

With a strong background in technology architecture and digital platforms, Sebas also helps companies leverage modern tools, including AI-enabled systems, to increase visibility, speed of decision-making, and competitive advantage without adding unnecessary complexity.

Execution creates traction.
Strategy creates direction.
Discipline creates freedom.

Professional Highlights
✅ 20+ years of experience helping organizations design, build, and adopt scalable operating systems across strategy, execution, and technology.
✅ Deep expertise in clarifying priorities and translating strategy into practical execution plans with clear ownership, metrics, and cadence.
✅ Strong track record facilitating cross-functional alignment across leadership, operations, sales, finance, and technology teams.
✅ Execution-focused implementation of Scaling Up tools, including meeting rhythm, priorities, and scorecards to create consistent follow-through.
✅ Cash flow improvement focus using Scaling Up financial principles, including the Power of One, to increase operating cash and reduce growth stress.
✅ Enterprise-grade systems architecture background, enabling clients to simplify operations and design processes that scale without breaking.
✅ Technology-first mindset with the ability to incorporate AI-enabled tools and automation to improve visibility, decision speed, and competitive advantage.
✅ Bilingual (English/Spanish) with experience working across the U.S. and Mexico, supporting teams in diverse business environments.

Personal Highlights
📌 Founder experience in multiple ventures, with firsthand understanding of the chaos that occurs when the founder becomes the bottleneck.
📌 Learned through lived experience the cost of weak delegation, unclear operating cadence, and fragmented communication.
📌 Brings a calm, assertive, system-driven coaching style focused on discipline, clarity, and measurable results.
📌 Values trust-based relationships and long-term partnerships built on direct communication and high accountability.
📌 Motivated by helping founders shift from overwhelmed operators to confident architects of a self-managed business.

Coaching Regions
Canada - Atlantic Region
Canada - Central Canada
Canada - North
Canada - Prairie Provinces
Canada - West Coast
Central America
Mexico
South America
US - Midwest
US - Northeast
US - Southeast
US - Southwest
US - West

Industry of Expertise
Accounting/Finance
Coaching/Business Consulting
Computer/IT/Software Development
Engineering
Insurance
Logistics/Transportation
Manufacturing/Production/Operations
Marketing