LIVE WEBINAR | OCTOBER 27 | 11:00 A.M. EDT

Scaling Up Valuation with an Exit in Mind Learn how the right advisory team accelerates growth, long before an exit is ever on the table.

A candid conversation with Bob Verdun of Scaling Up & Sean Friday of STS Capital Partners.
Scaling Up and STS Capital Partners Hero Image

Join Bob Verdun, CEO of Scaling Up, and Sean Friday, Executive Vice Chairman and CEO of STS Capital Partners, a global sell-side M&A firm known for Selling to Strategics™, for a candid conversation about how coaches, sell-side advisors, and specialist experts work together across a company’s journey, from scaling to sale.

Drawing on insights from his new book about 22 ways to increase the value of a business, Bob will share how he used the Scaling Up methodology to grow his own company, worked with STS to sell it, and what he would do differently if he were starting again. Sean will explain why strategic buyers pay premiums for integrated value rather than only financial multiples, and why positioning for those buyers has to start years before a deal is on the table.

Whether an exit is two years away or ten, you will leave with a clearer picture of the team it takes to build value and the team it takes to capture it.

This is a complimentary live webinar.

Reserve My Place

The Scaling Up Performance Platform is Trusted & Proven

102,000+

Companies scaled

78+

Countries worldwide

290+

Certified Coaches

40+

Years in the field

12M+

People scaled

25+

Supporting partners

What you will learn

Join us virtually to discover how to build a more valuable business today – and position it for the right buyer tomorrow.

Strategic business growth and positioning

Understand the exit team roles. See how coaches and sell-side advisors play complementary, not overlapping, roles in growing and positioning your business.

Build for strategic value. Learn why strategic buyers may pay premiums for integrated value and how Selling to Strategics™ brings that value into focus.

Tap into the right expertise. Learn how STS’s global network of more than 6,000 experts and advisors can strengthen a business before a sale.

Understand what an Extraordinary Exit™ really means. Consider both financial value and the transition from Success to Significance™.

Who Should Attend?

Founders & Owners

Looking to maximize the value of their life's work.

CEOs

Tasked with scaling operations for a future acquisition.

Leadership Teams

Responsible for driving daily growth metrics.

Advisors

Wanting to understand how sell-side M&A integrates with coaching.

What to expect during the live webinar

Most owners wait too long to bring in the advisors who could be building their company’s value from day one. Scaling Up gives you the framework to grow. STS Capital Partners helps you strategically position that growth for buyers who pay for more than the numbers on a spreadsheet.

Whether an exit is two years away or ten, you will leave with a clearer picture of the team it takes to build value and the team it takes to capture it.

Date
Tuesday, October 27, 2026
Time
11:00 a.m. EDT
Cost
Complimentary
Register Now

Presenters

Bob Verdun

Bob Verdun

CEO, Scaling Up

Bob is a business leader, Scaling Up executive, author, and former owner who has used the Scaling Up methodology to grow and sell a company. His perspective connects daily operating decisions to long-term enterprise value.

Sean Friday

Sean Friday

Executive Vice Chairman & CEO
STS Capital Partners

Sean leads a global sell-side M&A firm focused on helping owners achieve Extraordinary Exits™ through strategic positioning, expert guidance, and access to strategic buyers.

Ready to build value with the end in mind?

Join us for this live conversation to discover how to scale your business today and position it for the right buyer tomorrow.

Reserve Your Complimentary Spot Now