Strengths, Weaknesses, Trends (SWT).
The best exercise for getting in the right mindset for Strategy Decisions is the SWT (Strengths, Weaknesses, Trends). Not to be confused with the SWOT (Strengths, Weaknesses, Opportunities, Threats), the SWT asks the senior leadership to think deeply and broadly about the inherent strengths, inherent weaknesses, and emerging trends in the market that can affect your company’s trajectory.
With the SWT, think about more than just the competitor down the street. Is there a company on the other side of the globe that might put you out of business? Is there a new technology that could change your industry overnight? These are the kinds of questions to explore now.
Get all of the Scaling Up Growth Tools
Download PDF versions of the growth tools used to implement Scaling Up, like the Four Decisions® methodology, One Page Personal Plan, Functional Accountability Chart, Process Accountability Chart, SWOT Worksheet, 7 Strata Strategy Worksheet, Vision Summary, Cash Acceleration Strategies, and The Power of One.