The internal champion at Scaling Up plays a critical role in driving organizational success by serving as the primary advocate for the Scaling Up framework within the company. This individual possesses a deep understanding of the methodology and effectively communicates its principles to leadership and team members. By fostering alignment, overcoming resistance, and ensuring accountability, the internal champion helps embed the Scaling Up disciplines into the company culture, ultimately accelerating growth and enhancing operational efficiency. Their proactive engagement and commitment are essential for sustaining momentum and achieving long-term strategic goals.