Bill Goodwin
Growth Optimized
Phoenix, AZ, United States
About
Before becoming an entrepreneurial leadership partner, certified Scaling Up coach and leadership team developer, Bill spent 20+ years running and transforming four different entrepreneurial organizations, ranging from 20 to 400 employees, $2 million to $180 million in revenue, and across different industries. Most recently, Bill took over as CEO of a telehealth company, significantly scaled the business over a couple of years, and completed a successful exit by selling the company to Walmart in 2021.
Twice named one of the top 100 CEOs in Phoenix, Bill has a passion for helping founders, CEOs and their leadership teams transform their companies into high-performance, aligned organizations that consistently execute a vision with discipline, accountability and passion. Additionally, Bill brings a foundation of firsthand experience including a deep understanding of the daily stress of running of a business, of being more passionate about it than any employee will ever be, and of the constant thought that there must be a better way to grow the business and get one’s sanity back.
Bill leverages his diverse and extensive experience, management and leadership best practices, Scaling Up tools and methodologies, and bundles those with straight up common-sense principles and operating behaviors to help other entrepreneurs achieve the results they want.
Professional Highlights
• Scaled four businesses in four different industries over last 20 years
• Two successful exits, including most recently scaling a telemedicine company and selling it to Walmart in 2021
• Executed complete turnarounds at two companies, including one during the 2009 recession
• 20+ year business executive and seasoned CEO
• At Walmart, the biggest public company in the U.S., rapidly scaled a telemedicine business in order to bring care to millions of people
• Previous professional EOS implementer
Personal Highlights
Bill completed his master’s in business administration at the prestigious Thunderbird University’s MBA and holds a bachelor of science in marketing from Colorado State University.
Originally from Colorado with stops in New Jersey and Kansas City, Bill has lived for the last fifteen years in Arizona with his wife, three kids and two dogs. He enjoys traveling to new, distant places each year with his family, meeting new people over coffee as much as he can, and being active outside most days of the week. Bill also routinely competes in cycling or hiking events, including 100 and 200 mile one-day bike races as well as rim-to-rim hiking in the Grand Canyon.
