About
Bill Goodwin is an entrepreneurial leadership partner and certified Scaling Up coach who helps founders and CEOs scale their companies faster, with less friction and far more sanity. He has spent 20+ years as a CEO and business leader, running and transforming organizations from $2M to $180M in revenue and from 20 to 400 employees across multiple industries.

A two-time Top 100 CEO in Phoenix, Bill has sat in the same seat as his clients: carrying the pressure, owning the risk, and knowing there has to be a better way to grow without burning out. He blends real-world executive experience with practical tools and no-nonsense coaching to build aligned, accountable, high-performing leadership teams.

Professional Highlights
• Scaled and exited several businesses, including one nine-figure exit.
• Rapidly scaled and sold a national telehealth company to Walmart and subsequently led and expanded virtual care for Walmart.
• Twice named one of the Top 100 CEOs in Phoenix.
• 25+ years as a CEO and senior executive across several industries.
• Executed full turnarounds at multiple companies, including during the 2009 recession.
• Certified Scaling Up coach and former professional EOS Implementer.
• Regular Phoenix Business Journal contributor and thought leader

Personal Highlights
Bill holds an MBA from Thunderbird School of Global Management and a B.S. in Marketing from Colorado State University.

He lives in Arizona with his wife, three kids, and two dogs, and channels his competitive edge into endurance challenges like 100–200 mile bike races and Grand Canyon rim-to-rim hikes.

Coaching Regions
US - Midwest
US - Northeast
US - Southeast
US - Southwest
US - West

Industry of Expertise
Biotech/R&D/Science/Chemical
Computer/IT/Software Development
Education/Training
Human Resources/Training/
Development
Logistics/Transportation
Manufacturing/Production/Operations
Medical/Health